WITH THE ANDALUSIAN GOVERNMENT AIMED TO CREATE A BROAD IMPACT ON SOCIETY WHILE FOCUSING ON A SPECIFIC AUDIENCE ENGAGED IN OUTDOOR OR NATURE-RELATED ACTIVITIES, SUCH AS RESIDENTS OF FOREST AREAS, TOURISTS OR VISITORS, HIKING ENTHUSIASTS, OR CAMPERS.
Graphic Design/Filmmaking
The concept of the campaign "Andalucía Burns if You Don’t Protect It" is both impactful and direct. It uses the phrase "Andalucía Burns" as an emotional hook to immediately capture the viewer's attention. This evokes a sense of urgency and danger, conveying the seriousness of the wildfire situation in the region. The goal is to elicit an immediate emotional response, raising awareness and concern about the problem.
